Psychology of beer🍺
Research shows that the shape and size of the glass have a huge effect on how quickly we consume beer, wine, and other beverages.
Researchers at the University of Bristol in the UK gave subjects a glass of beer. The subjects, who didn’t realize their consumption was being carefully monitored, watched a short documentary film and answered a few questions. The subjects were served in either a “fluted” glass with a curvy taper to a narrow base or a straight-sided glass. The straight-sided-glass subjects were an amazing 60% slower in finishing their glass of beer – nearly 12 minutes, vs. 7 minutes for the fluted-glass group.
The researchers attribute the difference to the difficulty of estimating the halfway point in the curvy glass.
In other words, those drinkers had the wrong impression of how far along they were. Subsequent tests appeared to confirm this. When the glasses were provided half-full, there was no difference in speed of consumption. In addition, the researchers confirmed that subjects viewing the straight glass were much more accurate in estimating the half-full point.
Tweet of the week
Another one…why not?
💡Quote of the week
Let your past inform your future- but don’t let it define your future. See your life- and future- as within your control- act as if success or failure is within your control. If you succeed, you caused it, if you fail, you caused it
From ‘The Motivation Myth’ by Jeff Haden
📑Interesting reads
#Newsletter- Mixture
Mixture is a newsletter written by Eva Amsen, a freelance science writer who has written for Forbes, Nature, Undark, Hakai, The Scientist and other publications.
It is a newsletter where science meets creativity, culture and curiosity. Twice a month you get links to articles about the overlap of science and music, art and culture. There are often book recommendations, sometimes music videos, and always lots of interesting things.
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